¹Devang Agarwal, ²Dr. Arun Bhadauria

¹Student, Amity Business School, Amity University, Lucknow, Uttar Pradesh)

²Assistant Professor, Amity Business School, Amity University, Lucknow, Uttar Pradesh)

In the digital scenario to develop, small businesses discover new ways to include digital marketing strategies to improve their involvement, development and brand visibility. This study examines the importance of digital marketing in brand growth for small businesses by working with marketing and search engine optimization (SEO) of social media. By checking the case study, industry trends and consumer behavior, this article shows how small businesses can use cheap digital platforms to compete with large companies. The study emphasizes the role of privatization, targeted outreach and data analysis in developing effective marketing strategies that create strong, sustainable brand identity “[8]”. In addition, it addresses challenges such as a lack of resources and the need for continuous adaptation to change digital trends. Conclusions provide action rich insights for owners of small businesses and digital abolitions, aiming to promote meaningful connections with the audience and achieve the success of a long -term brand.

Digital Marketing, Digital Platforms, Resource Management

Volume 08 Issue 02 February 2025

There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.