1Meydy Fauziridwan, 2Muhammad Amir Biky, 3Muhammad Arjuna Risky Husen, 4Nadhira Safa Ainunnisa
1,2,3,4Universitas Muhammadiyah Purwokerto.
DOI : https://doi.org/10.47191/ijmra/v8-i01-21Google Scholar Download Pdf
ABSTRACT:
Recently, many new skincare products have been circulating in Indonesia. This is because of the availability of opportunities to gain market share in the skincare product business sector in Indonesia. The purpose of this study is to determine the influence of the dimensions of Advertise, Price and Product Quality on the Purchasing Decision of MS Glow products. This study is a quantitative research and the respondents in this study are 111 respondents. In this study, the sample was taken by nonprobability sampling, namely by accidental sampling technique. Based on data analysis, it shows that: (1) Advertise has a positive and significant effect on Purchase Decision, (2) Price has a positive and significant effect on Purchase Decision, (3) Product Quality has a positive and significant effect on Purchasing Decision.
KEYWORDS:Advertise, Price, Product Quality, Purchase Decision.
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Volume 08 Issue 01 January 2025
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