Dr. Nwaulune, J. C.
Department of Business Administration and Marketing, Babcock University, Ogun state, Nigeria.
DOI : https://doi.org/10.47191/ijmra/v7-i07-31Google Scholar Download Pdf
ABSTRACT:
SHORT ABSTRACT: Companies now prioritise sustainability, especially FMCG firms, have efficiency and environmental responsibility goals. This study examined financial sustainability and green logistics practices of selected FMCG companies in Lagos State, Nigeria. Survey data was collected using verified questionnaires. The survey included 13,782 managers from eight listed FMCG companies. Taro Yamane formula was used to calculate 519 samples. The response rate was 96.7%. Descriptive and inferential (multiple and hierarchical regression) was applied. This study demonstrated that green logistics practices did not affect the financial sustainability of selected FMCG companies in Lagos State. To improve long-term sustainability, these firms should use green logistical methods.
ABSTRACT: Today's organisations value sustainability more. Thus, organisations, particularly those in the fast-moving consumer goods (FMCG) business, have aligned goals to focus on efficiency and environmental responsibility. FMCG firms suffer from non-sustainability because of mismanaged green logistics operations such as green production, procurement, transportation, packaging, and reverse logistics. Many current studies focus more on industrialised countries than developing nations and non-FMCG businesses. This research examined Lagos State, Nigeria FMCG businesses' financial sustainability and green logistical practices. The study was survey-based. The survey included 13,782 managerial staff from eight listed FMCG corporations in Lagos State, Nigeria. Taro Yamane formula was used to calculate 519 sample size. Simple random sampling was used. Structured and validated questionnaires data was collected. Cronbach's alpha reliability coefficient ranged from 0.78 to 0.94. The response rate was 96.7%. Descriptive and inferential statistics, including multiple and hierarchical regression, were employed. The results indicated that the implementation of green logistics methods did not have a statistically significant impact on the financial sustainability of the chosen FMCG companies in Lagos State, Nigeria. (Adj.R2 = 0.001, F(5, 496) = 1.11, p > 0.05). The study concluded that green logistics practices promote firm sustainability of selected FMCG firms in Lagos State, Nigeria. This study recommended that the management of FMCG firms in Lagos State, Nigeria should embrace a comprehensive strategy towards sustainability, integrating green logistics practices into their broader sustainability strategy to enhance their long-term sustainability.
KEYWORDS:Financial sustainability, Green logistics practices, Green production, Green transportation, Green packaging, Green packaging, Reverse Logistics
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