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  • ISSN[Online] : 2643-9875  ||  ISSN[Print] : 2643-9840

Volume 07 Issue 05 May 2024

Improving Advertising Text Writing Skills through Using the Flipaclip Application for Class XII DKV Students at Pasirian State Vocational School
1Dwi Purwati, 2Fani Dwiarianti, 3Arman Rumatoras, 4Anita Candra Puspita Ningrum, 5Anthoni Rumkedy, 6Yunita Anas Sriwulandari, 7Purwatiningsih
1SMK Negeri Pasirian, 2SMK Pancasila Mojowarno, 3SMP Yapis 2 Fakfak, 4SDN Rejoso Kidul 1, 5SMK Negeri 3 Kepulauan Tanimbar, 6Universitas Insan Budi Utomo, 7SMP Negeri 2 Kepanjen
1,2,3,4,5,6,7Indonesia
DOI : https://doi.org/10.47191/ijmra/v7-i05-50

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ABSTRACT:

Technological sophistication is able to change the order of life, especially the world of education. The role of education is very important in preparing individuals to become extraordinary leaders and motivators. Language learning must be directed at improving the ability of students and teachers to communicate both verbally and in relevant writing. Based on the results of observations of Indonesian language lessons in class From the problems that have been explained, it can be concluded that the writer is interested in the problem of the lack of use of technology in learning which causes writing advertising texts to be uninteresting and boring. This research aims to describe the development of animation and graphic based learning media and explain the feasibility results of media products based on animation and graphic design using applications FlipaClipin learning advertising texts, slogans and posters for class XII DKV students at SMK Negeri Pasirian.

KEYWORDS:

learning, technology, advertising text

REFERENCES
1) Hello, Liliweri. 1992. Basics of Advertising Communication, Bandung: Cipta Aditya Bhakti.

2) Arikunto, Suharsimi, Research Procedures: A Practical Approach, Revised Edition VI, Jakarta: PT Rineka Cipta, 2010.

3) Anadiroh, M. (2019). META-ANALYSIS STUDY OF PROBLEM BASED LEARNING (PBL) LEARNING MODELS. Jakarta: UIN Jakarta Repository.

4) Andayani, FM (2017). Analysis of Teacher Problems Related to Planning and Implementing Biology Learning Tools Using Problem Based Learning Models and Reality Media in High Schools. Journal of Education, 425-429.

5) Faradila, SP, & Aimah, S. (2018). Analysis of the Use of Learning Media to Increase Students' Interest in Learning at SMA N 15 Semarang. Proceedings of the Unimus National Student Seminar, Vol. 1.

6) Harun, Ahmad, et al. Tiktok as Rhyming Media in Thematic Learning Platform: Phenomenological Study at SD Negeri 3 Duwet Tumpang Malang. IJMRA Journal vol 06 issue 12 2023.

7) Istarani. (2012. 58). Innovative Learning Model. Medan: Media Persada

8) Jihad, A. and Haris A..2013. Learning Evaluation. Yogyakarta: Multi Pressindo.

9) Koswara, S. 2009. Popular Food Technology Series (Practice Theory). Bread Processing Technology. E-BookPangan.com.

10) Widyatama, Rendra, Introduction to Advertising, Yogyakarta: Pustaka Book Publisher, 2007.
Volume 07 Issue 05 May 2024

There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.


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