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VOLUME 06 ISSUE 08 AUGUST 2023

Solution Attracting Customers to Participate in Life Insurance in the Vietnam Market
1Nguyen Zen Nguyen, 2Thi Huu Ai Nguyen, 3Thi Hong Quyen Mai
1,2,3Insurance Department, University of Labour and Social Affairs
DOI : https://doi.org/10.47191/ijmra/v6-i8-69

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ABSTRACT:

Vietnam is a potential market for life insurance, but so far, the growth rate of life insurance has not been commensurate with a densely populated market like Vietnam. The purpose of the article is to give an overview and preliminary view of the development of life insurance in Vietnam. There are still limitations in the business activities of these enterprises. The ability to expand market share and necessary solutions for life insurance businesses in Vietnam.

KEYWORDS:

Business, Life insurance, Potential, Vietnam

REFERENCES
1) Insurance Association of Vietnam (2018). Insurance fact book 2018, Insurance Association of Vietnam, Hanoi, Vietnam

2) Insurance Association of Vietnam (2019). Insurance fact book 2019, Insurance Association of Vietnam, Hanoi, Vietnam

3) Insurance Association of Vietnam (2020). Insurance fact book 2020, Insurance Association of Vietnam, Hanoi, Vietnam

4) Insurance Association of Vietnam (2021), Insurance fact book 2021, Insurance Association of Vietnam, Hanoi, Vietnam

5) Insurance Association of Vietnam (2022), Insurance fact book 2022, Insurance Association of Vietnam, Hanoi, Vietnam

6) Insurance Association of Vietnam (2023), Insurance fact book 6-month 2023, Insurance Association of Vietnam, Hanoi, Vietnam
VOLUME 06 ISSUE 08 AUGUST 2023

There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.


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