¹Hikmah Hikmah,²Dzakiah Dzakiah,³Anita Novi Yanti,⁴Dedi Haryanto,⁵Nurdin Nurdin

^1,3,4,5Postgraduate Studies, Department of Islamic Educatiob, Universitas Islam Negeri Datokarama Palu

²Faculty of Teacher and Training Education, Universitas Islam Negeri Datokarama Palu

This research discusses the use of social media in education marketing strategy at Islamic elementary level in Indonesia. The aims of this study are to describe the marketing strategy of education through social media and the effectiveness of using social media for education marketing at an Islamc school. This study used qualitative approach and the data was gathered through direct observation, in-depth interviews, and writteng material analysis. The results of this study show that the use of social media for marketing strategy at Islamic Elementary Schools has integrated the management of marketing process, such as: planning, organizing, and determining social media. The social media has become the primary tool for Islamic education at elementary level in promoting the educational institutions to wider Muslim communities. The social media is considered as a very effective tool for new promotion strategy in current digital age. Muslim communities in Indonesia mostly use social media in daily life which can increase their access and interaction with Islamic education institution.

Social media, marketing, education institutions, Islamic education

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VOLUME 06 ISSUE 07 JULY 2023

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