1Mr. Savio Francis Fernandez,2Dr. E Benjamin
DOI : https://doi.org/10.47191/ijmra/v6-i5-17Google Scholar Download Pdf
ABSTRACT:
This paper addresses the history of spices trade in Kerala, the methodology used for trade spices in Kerala, the various value chains prevalent in the market to trade spices and the various challenges faced by farmers as well as traders in the process of trading of theses spices. Kerala has a rich culture of spice trade for very old days which seems to be deteriorating in cultivation and trading of certain spices. Kerala spices has remarkable quality and demand in local and global markets whereas some spices are not exported due to increasing demand in the national market itself. The scope of this research paper is on identifying various methods to overcome the challenges in trade and be a change agent in maximising the revenue for farmers in the marketing process of spice. The study is also relevant in understanding the possibilities of rural entrepreneurship related to spice trade.
KEYWORDS:Spice trade, marketing of spices, trade of spices in Kerala, demand of spices, value chain of spices trade, challenges of spices trade, rural entrepreneurship in spices trade, history of spices trade in Kerala, Strategies for marketing spices.
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