¹Rio Albinus Tambunan,²Nukhe Andri Silviana

^1,2Industrial Engineering Study Program, Medan Area University, Medan, North Sumatra 20223, Indonesia.

The livestock sector is one of the income sources for people in Laupakam Village who are engaged in poultry farming, goats, buffaloes and other types of livestock planning to sell and market online but are constrained by website-based application information systems to sell and market various livestock products. In addition, the sale of livestock that is commonly done is also still traditionally done such as selling around the village using a freight car or marketing in traditional markets which slows down sales and does not guarantee sales. Based on the above problems, the author provides a solution by designing a user interface user experience website for livestock sales that creates the final result in the form of a prototype and can be used directly to users for the testing stage. So that with this design it can make it easier for people to sell and buy livestock products and easily and to improve the economy in Laupakam Village. This design process uses the design thinking method which includes five stages, namely empathize, define, ideate, prototype, and test. Then testing in this study includes aspects of effectiveness, efficiency and user satisfaction using the usability testing method. Based on these tests, the effectiveness aspect obtained a value of 78.9%, the efficiency aspect obtained a value of 85% and the user satisfaction aspect obtained a value of 82.7%. So, the design of the livestock sales website solution gets a value of 81.78%, this value is included in the very good category.

User Interface, User Experience, Design Thinking, Prototype, Usability Testing

1) Aria Ar Razi, I. R. (2018). Application of the Design Thinking Method to the UI / UX Design Model of the Application for Handling Reports of Loss and Findings of Scattered Goods. Demandia, 76.

2) Aryun Nadaa Aniesiyah, H. T.-Z. (2018). User Experience Design of Community Complaint Reporting Applications Using the Human-Centered Design Method. Journal of Information Technology and Computer Science Development, 5504.

3) Bella J, G. R. (2022). Designing UX and UI of KulurKilir application with design thinking method approach. MDP STUDENT CONFERENCE (MSC) (p. 401). Palembang: Multi Data University of Palembang.

4) Bernadheta Tyas Puspa Ningrum, R. M. (2017). Design and Creation of E-Marketplace Website for Small and Medium Enterprises (SMEs) of Rambu Crafts of Brajan Hamlet. AMIKOM Yokyakarta, 2.

5) BPS. (2020). Animal Husbandry in Figures 2020. Jakarta: BPS - Statistics Indonesia.

6) Danang Tri Widiatmoko, B. S. (2022). UI/UX Design of Mobile-Based Flower Seed Quality Determination Application Prototype Using Design Thinking Method (Case Study of PT Selektani). AITI: Journal of Information Technology, 123.

7) Dara Adhelia Rusanty, H. T. (2019). Designing User Experience of Lelenesia Mobile Application (Catfish Sales Marketplace) Using Design Thinking Method. Journal of Information Technology and Computer Science Development, 10485.

8) Fauzi, A. H. (2019). The Concept of Design Thinking in Tutoring Institutions. Organum: Scientific Journal of Management and Accounting, 37-45.

9) Hasanah, H. (2016). Observation Techniques. Journal of at-Taqaddum, 23.

10) Hasugian, P. S. (2018). Website Design as a Media Promotion and Information. Journal of Informatic Pelita Nusantara, 83.

11) J. Brodny, J. K. (2017). The Design Thinking Method and ITS Stages. Systemy Wspomagania W Inzynierii Produkcji, 249-251.

12) Joo, H. (2017). Understanding of UI and UX, and Understanding of Design According to User Interface Change. International Journal of Applied Engineering Research, 9931.

13) Muhammad Fadhil, U. A. (2022). UI.UX Design Of Android-Based "Salur" Application Using User-Centered Design Method. e-Proceeding Of Engineering, 1239.

14) Rifqi Fahrudin, R. I. (2021). Designing the "Nugas" Application Using Design Thinking and Agile Development Methods. Scientific Journal of Applied Information Technology, 39.

VOLUME 06 ISSUE 03 MARCH 2023

There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.