1Thi Huu Ai Nguyen,2 Thi Huong Tram Le,3Thị Huong Phung
1,2,3University of Labour and Social Affairs
DOI : https://doi.org/10.47191/ijmra/v6-i2-31Google Scholar Download Pdf
ABSTRACT:
The research results of the topic have clarified the concepts related to motivation and work motivation. The classification of motivation, the role of work motivation for employees, businesses, society or ways to increase work motivation are also presented in detail in this chapter. The study also presented the background theories and research models of domestic and foreign authors from which to draw a research model for the topic. Accordingly, 6 factors were applied by the research team to build a research model, including the factor of nature of work; Salary and benefits; Train; Advancement; Immediate superior; Business image. From the proposed research model, the research team also proposes research hypotheses with these 6 factors on the working motivation of insurance agent employees.
KEYWORDS:Work motivation; Insurance agent; Life Insurance Corporation
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VOLUME 06 ISSUE 02 FEBRUARY 2023
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