1Tri Fandes Purba, 2Tomoliyus, 3Faidillah Kurniawan
1,2,3Sports Coaching Education Study Program, Postgraduate Program, Yogyakarta State University, Jalan Colombo No. 1, Karangmalang, Yogyakarta 55281, Indonesia
DOI : https://doi.org/10.47191/ijmra/v6-i12-64Google Scholar Download Pdf
ABSTRACT:
This study aims to investigate the multifaceted nature of participant loyalty in School Soccer (SSB) with a focus on the link between the training environment, coach leadership, and participant satisfaction. Through survey, interview and observation approaches, data was collected from participants at SSB Pekanbaru, Riau. The results of the correlation analysis show that there is a significant positive relationship between the training environment and trainer leadership, as well as between the training environment and participant satisfaction. These findings support the concept that a conducive training environment can increase the level of participant loyalty towards SSB. Trainer leadership was also shown to influence participant satisfaction, while participant satisfaction was significantly related to the level of participant loyalty. The regression model showed that the training environment, trainer leadership, and participant satisfaction could explain approximately 65.9% of the variation in participant loyalty. From the regression coefficient, participant satisfaction emerged as the most significant variable in influencing participant loyalty. The implication is that SSB management is advised to focus on improving the quality of the training environment and efforts to increase participant satisfaction in order to strengthen participant loyalty to the training program. This research contributes academic insight and a strong empirical basis for the development of more effective strategies and programs in increasing participant loyalty at SSB Pekanbaru, Riau.
KEYWORDS:Multifaceted Loyalty, Football School, Training Environment, Coach Leadership, Participant Satisfaction.
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Volume 06 Issue 12 December 2023
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