1Fendy Eko Wahyudi, 2Muhammad Subhan, 3Muhammad Arief Zuliyan, 4Betie Febriana
1,2,3Department of International Relations, Universitas Diponegoro, Jl. Prof. Sudarto, Semarang, Indonesia 50139
4Faculty of Nursing, Universitas Islam Sultan Agung, Jl. Kaligawe Raya, Semarang, Indonesia 50112
DOI : https://doi.org/10.47191/ijmra/v6-i12-35Google Scholar Download Pdf
ABSTRACT:
PT Pertamina Patra Niaga Fuel Terminal (FT) Boyolali, commonly referred to as FT Boyolali, is a fuel terminal that is part of the leading lubricant company in Indonesia, namely PT Pertamina Lubricants. FT Boyolali has several Corporate Social Innovation (CSI) programs spread across the company’s closest area, including Teras District, in Boyolali Regency. The program entitled Yok Peka is a form of Social Innovation carried out by FT Boyolali to address social problems to prevent and deal with health cases in pregnant women and toddlers in Boyolali Regency, especially cases of stunting and cases of Chronic Energy Deficiency (CED) pregnant women. Apart from that, this program also supports the formation of economic empowerment of health cadres and the community to balance health standards with improving the community's economy. The effectiveness of the CSI Yok Peka program is measured using the social return on investment (SROI) method to determine the output and outcomes felt by various stakeholders and also to determine the comparison (ratio) between investment and benefits quantitatively. SROI is a method companies can use to measure the return on business investment for a program or social activity carried out using a financial quantification (monetization) calculation approach. The results of the SROI analysis of the Yok Peka program in the period 2020 to 2022 show a benefit value of IDR 635.799.963 compared to an investment value of IDR 165.650,000. In other words, every investment of IDR 1 in the Yok Peka program can produce benefits of IDR 3.84 (SROI = 1: 3.84).
KEYWORDS:Yok Peka, Chronic Energy Deficiency (CED), Social Return on Investment (SROI), Corporate Social Responsibility (CSR), Corporate Social Innovation (CSI).
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Volume 06 Issue 12 December 2023
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