1Amanda Prawesti Nuramanah, 2Agung Nugroho AM, 3Tomoliyus, 4Fauzi, 5Endang Rini Sukamti, 6Tri Hadi Karyono
1,2,3,4,5,6Department of Sport Science, Yogyakarta State University, Yogyakarta Indonesia
DOI : https://doi.org/10.47191/ijmra/v6-i12-02Google Scholar Download Pdf
ABSTRACT:
This study aims to analyse: (1) the effect of service quality on the satisfaction of badminton athletes in Bantul Regency. (2) The effect of price on the satisfaction of badminton athletes in Bantul Regency. (3) The effect between service quality and price on the satisfaction of badminton athletes in Bantul Regency. This type of research is quantitative with an ex post facto approach. The population in this study were badminton athletes in Bantul Regency. The sampling technique based on purposive sampling totalled 169 athletes from 7 badminton clubs. The instrument used was a questionnaire. Analysis was carried out using Social Sciences (SPSS) software, specifically version 21, p-value <0.05. The results showed that (1) There is a significant influence between service quality on the satisfaction of badminton athletes in Bantul Regency, with a p-value of 0.000 <0.05. (2) There is a significant influence between price on the satisfaction of badminton athletes in Bantul Regency, with a p-value of 0.000 <0.05. (3) There is a significant influence between service quality and price on the satisfaction of badminton athletes in Bantul Regency, with a p-value of 0.000 <0.05.
KEYWORDS:service quality, price, athlete satisfaction
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Volume 06 Issue 12 December 2023
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