1Oladoke Sunday Oladeji, 2Abimbola Oluwasogo Adenika, 3Isaac Oladapo Olasehinde, 4Esther Yemi Otayokhe, 5Wale Thomas Ajiboye, 6Jenyo, Bola Olufunke
1Kwara State University, Malete
2Forestry Research Institute of Nigeria
3Bingham University Karu, Nassarawa State
4,5Institute of Finance and Management Studies Kwara State Polytechnic, Ilorin
6Skyline University, Nigeria
DOI : https://doi.org/10.47191/ijmra/v6-i11-05Google Scholar Download Pdf
ABSTRACT:
This study critically reviewed digital entrepreneurship and the performance of Insurance companies in Nigeria. Digital products and mobile technology were used to explore their effects on innovation and public trust in insurance. The adoption of digital tools eliminates brokers paperwork and claims process, it has the capabilities to minimize fraud - leading to reduced time, effort, and costs. The scope of the study comprises all the InsurTech insurance companies in Nigeria. This study describes the desktop and structured research method used in attaining the stated research objectives. Findings revealed that the company’s product, digital services, and novel services influence the performance of insurance companies in Nigeria. Further, Mobile technology has a positive and significant influence on public trust in Nigerian insurance. Findings revealed that more effective and efficient, smooth communication influences the performance of insurance companies in Nigeria. This study concludes that digital products and mobile technology have a positive and significant influence on innovation and public trust in Nigerian insurance. This study recommends that more company products need to be designed to be digital according to client’s preferences. And mobile technology can be utilized to reach out to millions of insurance clients. It makes the insurance business more effective and efficient. Proper utilization of mobile technology can improve the communication between the insurer and the insured.
KEYWORDS:Digital Entrepreneurship, Digital Products, InsurTect Companies, Mobile Technology, and Public Trust
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Volume 06 Issue 11 November 2023
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