1Stepanus Bo’do,2Fadhliah, 3Sitti Murni Kaddi, 4Andi Akifah, 5Zhikrah
1Universitas Tadulako & Jalan Soekarno Hatta, Kota Palu Sulawesi Tengah, Indonesia
2,3,5Jalan Soekarno Hatta, Kota Palu Sulawesi Tengah, Indonesia
4Jalan Soekarno Hatta, Koazta Palu Sulawesi Tengah, Indonesia
DOI : https://doi.org/10.47191/ijmra/v6-i11-21Google Scholar Download Pdf
ABSTRACT:
This research aims to find the most important function of communication and local knowledge in the eco-action campaign strategy of the Earthquake and Tsunami disaster survivors’ community in Toaya village. The theory used is communication convergence theory. The research method used qualitative with a case study approach. The technique of taking informants uses purposive. Data collection techniques are in-depth interviews and direct observation. For analysis techniques using Data Reduction, Data Presentation and Conclusion Drawing. Based on the results of the research, in campaigning for environmental conservation, youth in Toaya Village try to get to know more about the local location. This is done so that the program can provide the right solution to the environmental problems faced. Some of the Eco-Action campaign programs include: Tutur Project, Ino-Ana, Village Book Compilation, No Plasctic Program, Village Dialogue, Photography Learning Class, Filmmaking. The Environmental Communication Model that has been designed starts with a discussion between the Community and the local community. From the results of these talks, the community then conducted research in the field by studying the environment including the topography and demographics of the village. After that, the community compiled geospatial data as a basis for developing environmental-based programs. In the implementation of the activity program, the community participated and contributed their thoughts and energy. This is also able to provide a deeper understanding to the community, especially to raise awareness of the importance of environmental conservation and the benefits obtained. Every program implemented is always documented and published through online media, especially official social media owned by Tanasanggamu Foundation.
KEYWORDS:Environmental Campaign, Environmental Communication, eco-action, Campaign Model
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Volume 06 Issue 11 November 2023
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