¹Fauzi, ²Nur Cholis Majid, ³Muhamad Ichsan Sabillah

^1,2Department of Sport Coaching, Yogyakarta State University, Yogyakarta, Indonesia

³Department of Sport Science, Yogyakarta State University, Yogyakarta, Indonesia

This study aims to determine the level of satisfaction of athletes' parents in the new management service at SELABORA volleyball FIK UNY, which was revealed by a questionnaire totaling 68 statement items, and was divided into two factors, namely customer satisfaction factors and service quality factors. This research is a quantitative descriptive research using survey methods. The data collection technique uses a questionnaire or questionnaire given to the parents of athletes who take part in training at SELABORA volleyball FIK UNY. The subjects of this study were parents of athletes who participated in training at SELABORA volleyball FIK UNY and the sample in this study was 50 children, which were divided into 25 men and 25 women. Sampling in this study used purposive sampling techniques whose sampling techniques were carried out by taking selected people, according to criteria that had been set by the researchers. The data analysis used in this study is descriptive percentage. The results showed that: (1) The customer satisfaction factor in this case is that the parents of athletes are included in the excellent category by reaching a percentage of 76%. (2) The service quality factor is included in the excellent category with a percentage of 74%. (3) The level of satisfaction of athlete parents in the new management service at SELABORA volleyball FIK UNY is included in the excellent category with a percentage of 76%. From the results described above, it can be concluded that the customer satisfaction factor is superior to the service quality factor owned by the new management service at SELABORA volleyball FIK UNY.

Satisfaction, athlete parents, management

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VOLUME 06 ISSUE 01 JANUARY 2023

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