¹Thi Huu Ai Nguyen,²Nguyen Zen Nguyen,³Thi Huong Phung,⁴Thi Huong Tram Le,⁵Thi Xuan Huong Le

^1,2,3,4,5University of Labour and Social Affairs

The article presented the intention to leave the organization and related concepts. Through qualitative and quantitative research methods, the authors have built models and hypotheses to study the factors affecting the intention to leave the organization of life insurance agents in Vietnam. The research results confirm the impact of 6 factors on the intention to leave the organization of Vietnamese life insurance agents, including commitment to the business, job satisfaction, fairness in the business, ethical values, etc. Corporate ethics, career orientation, training. Combining the results of the analysis of the agent's assessment of the variables, the results of the analysis of the real situation of agent development and the current situation of the life insurance market in Vietnam, can serve as a basis for identifying limitations, proposed recommendations for life insurance businesses, the Vietnam Insurance Association and the State Administration to increase the proportion of full-time agents, thereby lowering the rate of leaving the organization Vietnam life insurance agent.

Intent to leave, Insurance Agent, life insurance, Vietnam

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Volume 05 Issue 09 September 2022

There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.