1Prof. Anand Sengupta,2Rama Raman Pandey
1Professor & Head, Department of Commerce, DDU Gorakhpur University Gorakhpur
2Research Scholar, Department of Commerce, DDU Gorakhpur University Gorakhpur
DOI : https://doi.org/10.47191/ijmra/v5-i8-48Google Scholar Download Pdf
ABSTRACT:
Online shopping is the process of shopping where customers interacted to online retailers through website of mobile apps by using internet and computer system or smart phones to buy product or service. In online shopping the customers can buy the products or services from anywhere and anytime (24X7). To satisfying customer is the key for organizational success because satisfied customer becomes the loyal customer. So it is important to measure the customer satisfaction level, because satisfied customers will make recurring purchases and provide recommendations to other customers, thus it helps in generating profit for a particular online seller. The study reveals the main factors attracting customers for online shopping in. In this research paper the study also focused on the satisfaction level of customers towards online shopping and the factors behind customer’s satisfaction. In this study it is also trying to find out the factors which create problems in online shopping.
KEYWORDS:Online Shopping, Customer satisfaction, factors attracting customers
REFERENCES
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WITH REFERENCE TO JALANDHAR CITY. Volume 11, Issue 2, February 2020, pp. 36–47, Article ID: IJM_11_02_005
Available online at http://iaeme.com/Home/issue/ IJM? Volume=11& Issue=2 Journal Impact Factor (2020): 10.1471
(Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510.
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of Research in Humanities and Social Science Volume 7 ~ Issue 1 (2019) pp.:29-36 ISSN (Online):2321-9467
Volume 05 Issue 08 August 2022
There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.
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