1Qinmi Yu, 2Jirawat Vongphantuset
1College of arts and design, Guilin University of Technology, Guilin, China
2Decorative Arts Faculty, Silpakorn University, Bangkok, Thailand
DOI : https://doi.org/10.47191/ijmra/v5-i2-43Google Scholar Download Pdf
ABSTRACT:
This article mainly focuses on the application of Yao Panwang Festival elements on interactive packaging design for local products, discusses the interactive packaging as a carrier to convey the festival cultural spirit. The methods ABM: Analysis(festival contents)-Build relationship (traditional vs modern)-Media(interactive package,toy,emoji,etc.). This article builds the "Interactive Packaging Design Analysis Table" to explore and evaluate. The interactive packaging features are expressed through three parts: packaging structure, Packaging visual information and function extension. This research helps to improve the cultural and tourism experience, promote economic development and reduce environmental pressure.
KEYWORDS:ABM method, festival, interactive packaging design
REFERENCES
1) Liu, B. (2017). Folk festivals and local identity: a comparative study of multiple cases from Guangzhou. Beijing: The Commercial Press. Page 013.
2) Lu, W. X. (1987). History of Yao Ethnic Story. Nanning: guangxi people publishing company.
3) He, J. (2019). Modern Packaging Design. Beijing: Tsinghua University Press.
4) Take Me Away: Funny Packaging Design. (2019). Designer Books.
Volume 05 Issue 02 February 2022
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