¹Syam’un, ²Syamsuddin AB

^1,2Lecturer of the Faculty of Da'wah and Communication at UIN Alauddin Makassar

Discussion of village government strategies and supporters so that the community is smoke-free in the sociology of rural management with the aim that every citizen understands the importance of smoke-free implementation. This research is qualitative in nature by using a scientific sociological approach, to analyze the informants are determined through observation, interviews, and documentation, while the research instrument itself because it has social sensitivity, the data collected is primary and secondary with data analysis with data reduction stages, presentation data, and drawing conclusions.
The results of the study show that the communication strategy carried out by the village government so that the community is smoke free is in the following ways: a). Organizational Communication Strategy; about smoke-free, b) Group communication (interaction between groups); revolves around certain topics of common interest, c) Interpersonal Communication (Interpersonal); Strategies for receiving development messages or smoke-free outreach. While supporters of smoke-free society are the crowds of congregations in the mosque, the cohesiveness of institutions or organizations in the village, and. There is awareness of the residents themselves; about smoking-free socialization

Communication strategy, Government, Smoke-free, Interaction, Rural management

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Volume 05 Issue 12 December 2022

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