1Karabi Kabir,2Uchinlayen,3Senkhing Nu
1,2Assistant Professor, Department of Tourism and Hospitality Management, University of Dhaka, Bangladesh
3Masters of Business Administration, Comilla University, Bangladesh
DOI : https://doi.org/10.47191/ijmra/v5-i10-31Google Scholar Download Pdf
ABSTRACT:
Purpose: This paper aims to investigate the perception of rural tourists regarding the present service attributes of Bangladeshi villages.
Design/Methodology/Approach: This research involved a preliminary data collection of 532 respondents who visited different touristic spots of Bangladesh situated in the rural areas. The collected data further processed through factor analysis and five factors have been identified. Findings: The analysis reveals that the respondents are mostly neutral about the Cleanliness and Hygiene; Quality of Service and support from the local community. On the other hand they positively reacted about the calm and pleasant environmental condition but mostly dissatisfied about the recreational activities arranged for tourists. Practical Implications: This research will guide the managerial areas of the rural tourism development in the perspective of Bangladesh.Originality/Value: this is the first ever article focusing the overall development of service quality of rural tourism in the context of a developing county
KEYWORDS:Bangladesh, rural area, rural tourism, and service quality
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Volume 05 Issue 10 October 2022
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