1Heru S.P. Saputra, 2Mochamad Ilham, 3Titik Maslikatin, 4Edy Hariyadi, 5Dominikus Rato, 6Lilis Yuliati, 7Siswanto
1,2,3,4Faculty of Humanities, Universitas Jember
5Faculty of Law, Universitas Jember
6Faculty of Economics and Business, Universitas Jember
7Faculty of Teacher Training and Education, Universitas Jember Jalan Kalimantan 37 Jember 68121, Indonesia
DOI : https://doi.org/10.47191/ijmra/v8-i02-37Google Scholar Download Pdf
ABSTRACT:
This article discusses the creative industry side of Janger Banyuwangi performing arts concerning innovation, creation, and information technology that have implications for improving the family economy. The research method used is qualitative with an ethnographic approach. The ethnographic approach is implemented through activities such as watching Janger performances and understanding them in historical, sociological, and cultural contexts. The material object is Janger Banyuwangi performing arts, while the formal object is focused on the creative industry side with the basis of discussion using creative industry theory. The study results show that traditional arts, in the context of the development of the times, need to innovate and adapt. The development of the Janger creative industry needs support from technology and media and response to audience tastes. Modern technology in sound systems, lighting, and even multimedia has improved the quality of performances and provided a more enjoyable experience for the audience. The use of digital platforms such as YouTube, Instagram, and TikTok has become an important strategy for the Janger groups to expand the reach of their audience and promote their performances. With innovation, creativity, and information technology, Janger Banyuwangi performing arts can improve the quality and quantity of audience responses and the economy of Janger performers' families.
KEYWORDS:creation, creative industry, innovation, promotion, social media
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