1Made Arie Wahyuni, 2Ni Nyoman Yuliarmi, 3Anak Agung Istri Ngurah Marhaeni, 4Putu Ayu Pramitha Purwanti
1,2,3,4Faculty of Economic and Business, Udayana University, Indonesia
DOI : https://doi.org/10.47191/ijmra/v7-i09-02Google Scholar Download Pdf
ABSTRACT:
Family welfare is not only determined by the income of the head of the family, who is mostly male, but also by other family members including their spouses. The purpose of this study is to conduct a literature review related to the family welfare of women entrepreneurs in the context of local wisdom. Women have the ability to improve the quality of life and raise the standard of living of their families based on existing resources and potential. One form of local wisdom that is believed from generation to generation as a cultural value that is closely related to religious culture, in this case Hinduism, is Catur Purusa Artha. The values of this Hindu teaching are four goals that must be travelled in life today. The teaching of Catur Purusa Artha has been able to create harmony in modern economic development without losing its identity and traditional values. Through these spiritual values in Balinese culture, it can help women entrepreneurs achieve holistic abundance in realising family welfare.
KEYWORDS:welfare, family, entrepreneur, women, local wisdom
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