1Fitri Susiswani Isbandi,2Yusuf Fadli,3Raden Nita Rohmatunisa,4Rully, 5Wahyu Budi Priatna,6Hudi Santoso
1,3Program Studi Ilmu Komunikasi Universitas Muhammadiyah Tangerang
2Program Studi Ilmu Pemerintahan Universitas Muhammadiyah Tangerang
4LSPR Institute of Communication & Business Indonesia
5,6Digital Communication and Media, Vocational School, IPB University, Bogor, Indonesia
DOI : https://doi.org/10.47191/ijmra/v7-i08-36Google Scholar Download Pdf
ABSTRACT:
The development of urban tourism is inseparable from the increasing use of digital technology in various fields. One of the popular city tours is culinary tourism, in its development it still requires innovation to strengthen the marketing aspect and convenience for tourists. In this context, Tangerang City has an Old Market culinary area that has long provided a variety of Tangerang specialties and contemporary culinary that is being loved by young people. The purpose of this study is to provide recommendations in the process of designing a culinary tour guide in the Old Market. Meanwhile, this research can provide convenience for tourists when visiting the Old Market area. This research was conducted using qualitative research methods that make culinary diversity in the old market area as a portfolio in making this culinary tourism guide which was designed into a digital Flipbook.
KEYWORDS:city tourism, culinary night, digital flipbook
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Volume 07 Issue 08 August 2024
There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.
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