1Kayode Kingsley Arogundade, Ph.D, 2Bukola Taiwo Olukoya-Arogundade, Ph.D
1,2Department of Business Administration, Ekiti State University, Ado-Ekiti
DOI : https://doi.org/10.47191/ijmra/v7-i08-18Google Scholar Download Pdf
ABSTRACT:
The study evaluates how Analytical Hierarchy Process (AHP) can be used in predicting and ranking factors influencing repeat patronage of betting brands among youths in Southwest, Nigeria. In an attempt to achieve this, a descriptive survey design was chosen for this study through the administration of questionnaire in collecting data from the sampled population of the study. The study population is non deterministic, since it involves all youths participating in betting across Southwest, Nigeria and no official record of such participation exists anywhere in the country. The study made use of the ten most ranked physical betting platforms in Nigeria, viz: Betway, Parimatch, BetNaija, 1XBet, 22 Bet, Bet 365, Betwinner, Melbet, Wazobet and Nairabet as the study sample frame as well as youths of the six major cities across Southwest States in Nigeria. T he study population is 3,620 youths, in the proportion of 665, 852, 347, 508, 645 and 603 across the six cities chosen. The total population was considered as sample. Hence, an adoption of census sampling technique. The study found that, unemployment comes first, followed by love for sports, hope of winning in future, peer influence, promised bonus and technological advancement in that order.
KEYWORDS:Betting Brands, Unemployment, Lotto, Sports, Bonuses and Youths
REFERENCES1) Adekoya, A. G. & Oyatoye, E. O. (2011). Determining the Strategic consolidation of the capital base of Nigerian Commercial Banks. KCA Journal of Business Mangement, 3(2).
2) Aguocha, C. M., Duru, C. B., Nwefoh, E. C., Ndukuba, A. C., Amadi, K. U., Olose, E. O., & Igwe, M. N. (2019). Attitudes towards and perception of gambling among secondary school students in a developing country. International Gambling Studies, 19(1), 532–544. https://doi.org/10.1080/14459795.2019.1635630
3) Akanle, O. & Fageyinbo, A. T. (2019). European football clubs and football betting among the Youths in Nigeria. Soccer and Society, 20 (1), 1-20.
4) Al-Jeraisy A., Ariffin, A. A. M., & Aziz, M. (2012). A preliminary study on customer expectations of hotel hospitality: Influences of personal and hotel factors. International Journal of Hospitality Management, 31, 191-198.
5) Appiah, M.K., Anin-Agyei, J & Manu, E.P. (2016). Socio-economic Analysis of Child Labor: An empirical study from Ghana. The International Journal of Humanities and Social Studies, 4 (4), Australian Psychological Society. 1995-1997 Psychological aspects of gambling behaviour. www.aps.psychosociety.com.au/member/gambling
6) Ayandele, O, & Aramide, O. K. (2020). Personality traits predicting attitudes toward sports Betting among youths in Ibadan, Nigeria. Academic Psychiatry and Psychology Journal (APPJ), 36(1), 64–76. Retrieved from https://he01.tci-thaijo. org/index.php/APPJ/article/view/217471
7) Ayandele, O., Oguntayo, R. &Olapegba, P. O. (2021). Gambling Characteristics and Demographic Differences as Determinants of Attitudes towards Gambling Among Youths in Lagos, Nigeria. Journal of Gambling Issues, 47, 243-259
8) Ayandele, O., Popoola, O. & Obosi, A. C. (2020). Influence of Demographic and Psychological Factors on Attitudes Toward Sport Betting Among Young Adults in Southwest Nigeria, Journal of Gambling Studies, 36, 343-354.
9) Calado, F., Alexandre, J., & Griffiths, M. D. (2016). Prevalence of adolescent problem Gambling: A systematic review of recent research. Journal of Gambling Studies, 1–28. Doi: 10.1007/ s10899-016-9627-5
10) Delfabbro, P. & Thrupp, L. (2003). The social determinants of youth gambling in South Australian. Adolescents. Journal of Gambling Studies, 26(3), 313-330.
11) Gainsbury, S. M. (2019). Gaming-gambling convergence: Research, regulation, and reactions. Gaming Law Review, 23, 80–83. https://doi.org/10.1089/glr2.2019.2323
12) Delfabbro, P. H., & King, D. (2019). Challenges in the conceptualization and measurement of Gambling-related harm. Journal of Gambling Studies, 35(3), 743–755
13) Deliya, M. M. and Parmar, B. (2012). Role of Packaging on Consumer Buying Behavior–Patern District. Global. Journal of Management and Business Research. 12 (10).
14) Gainsbury, S. M., Hing, N., Delfabbro, P. H., & King, D. L. (2014). Taxonomy of gambling and casino games via social media and online technologies. International Gambling Studies, 14, 196–213. a. https://doi.org/10.1080/14459795.2014.890634
15) GeoPoll. (2017). Mobile gambling among youths in sub-Saharan Africa. Retrieved from a. https://www.geopoll.com/blog/mobile-gambling-among-youth-in-sub-saharan-africa/May, 2022
16) Griffiths, M.D., Hayer, T. & Meyer, G. (2009). Problem gambling: A European perspective. G. Meyer, T. Hayer & M.D. Griffiths (Eds.), Problem Gaming in Europe: Challenges, Prevention, and Interventions. pp. xix-xxix. New York: Springer
17) King, D. L., & Delfabbro, P. H. (2020). The convergence of gambling and monetised gaming activities. Current Opinion in Behaviourial Sciences, 31, 32–36. https://doi.org/ 10.1016/j.cobeha.2019.10.001
18) Marakanon, L., & Panjakajornsak, V. (2017). Perceived quality, perceived risk, and customer trust affecting customer loyalty of environmentally friendly electronics products. Kasetsart Journal of Social Sciences, 38, 24-30.
19) Nigeria Ministry of Finance and Economic Development, (2015)
20) NOIPolls. (2019). Betting and gambling in Nigeria. https://noi-polls. com/betting-and-gambling-in-Nigeria/
21) Ramly, A. S. M., Ahmad, R. & Ahmadin, S. N. (2004). Factors influencing customer patronizing mamak restaurants. A survey in Shah Alma. Second National Conference of Educators conference, 10-21.
22) Saaty, T. L. (2006). Fundamentals of decision making and priority theory with the analytic theory process. Pittsburgh, USA: RWS, Publications
23) Ssewanyana, D. &Bitanihirwe, B. (2018). Problem Gambling among Young People in sub-Saharan Africa, Frontiers in Public Health, http://www.frontiersin.org/viewed 8th September, 2022
24) Stucki S, Rihs-Middel, M. (2007). Prevalence of adult problem and pathological gambling between 2000 and 2005: An update. Journal of Gambling Studies. 23(3):245–257. Doi: 10.1007/s10899-006-9031-7.
Volume 07 Issue 08 August 2024
There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.
Our Services and Policies
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected.
The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.
International Journal of Multidisciplinary Research and Analysis will publish 12 monthly online issues per year,IJMRA publishes articles as soon as the final copy-edited version is approved. IJMRA publishes articles and review papers of all subjects area.
Open access is a mechanism by which research outputs are distributed online, Hybrid open access journals, contain a mixture of open access articles and closed access articles.
International Journal of Multidisciplinary Research and Analysis initiate a call for research paper for Volume 07 Issue 12 (December 2024).
PUBLICATION DATES:
1) Last Date of Submission : 26 December 2024 .
2) Article published within a week.
3) Submit Article : editor@ijmra.in or Online
Why with us
1 : IJMRA only accepts original and high quality research and technical papers.
2 : Paper will publish immediately in current issue after registration.
3 : Authors can download their full papers at any time with digital certificate.
The Editors reserve the right to reject papers without sending them out for review.
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected. The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.