1Ridwan Novi Hardiansyah, 2Bambang Supriadi, 3Sina Setyadi
1Student of Postgraduate Magister Management, University of Merdeka Malang, Indonesia
2,3Postgraduate program, University of Merdeka Malang, Indonesia
DOI : https://doi.org/10.47191/ijmra/v7-i04-28Google Scholar Download Pdf
ABSTRACT:
This research aims to determine the influence of website quality and electronic word of mouth on purchasing decisions through trust in the megabangunbangun.com website. The population used in this research were all consumers who made product purchase transactions provided on the megabangunbangun.com website during the research. The method used to take samples is a probability sampling method, which provides an equal chance for the population of each study to become the sample. The sampling technique uses simple random sampling carried out randomly according to known population characteristics. The number of participants in this study was 125. Model and data collection using questionnaires. The analysis method used is the SEM-PLS approach. The research results found that (1) website quality does not have a significant and positive effect on purchasing decisions, (2) electronic word of mouth does not have a significant and positive effect on purchasing decisions, (3) website quality has a significant and positive effect on trust, (4) electronic word of mouth has a significant and positive effect on trust, (5) trust has a significant and positive effect on purchasing decisions, (6) website quality has a significant and positive effect on purchasing decisions through trust, (7) electronic word of mouth has a significant and positive effect on decisions purchasing through trust, (8) website quality is the variable that has the most dominant influence in this research.
KEYWORDS:Website quality, electronic word of mouth, trust, and purchasing decisions.
REFERENCES1) Kotler dan Philip. (2007) Manajemen Pemasaran. edisi millenium, Indeks, Jakarta. Media Trust. Attracting and Keeping Celebrity Support.
2) Peter dan Olson. (2013). Perilaku Konsumen dan Strategi Pemasaran. Edisi Kesembilan. Diterjemahkan oleh: Diah Tantri Dwiandani. Penerbit Salemba Empat, Jakarta.
3) Al-Debei M, Akhrous N dan Ashouri, I. (2015). Consumer attitudes towards online shopping: the effects of trust, perceived benefits, and perceived web quality., vol. 23 (4), pp. 648-657.
4) Bavarsad et al., (2013). A Study of the Effects of Website’s Perceived Features on the Intention to Use E-shopping. World Applied Programming, vol 3, Issue 6, June 2013, pp. 252-263.
5) Wiranda Z. (2021). Pengaruh Kualitas Website dan Kepercayaan Terhadap pembelian Ulang pada Pelanggan E-Commerce Shopee di Kelurahan Tangkerang Barat Kecamatan Marpoyan Damai Kota Pekanbaru. Institutional Repository State Islamic University of Sultan Syarif Kasim Riau, 52002, pp. 22-27.
6) Fahmi, S. (2018). Pengaruh Persepsi Keamanan dan Kepercayaan terhadap Niat Konsumen dalam Melakukan Transaksi E-Commerce , melalui Sikap sebagai Variabel Intervening. Forum Ekonomi, vol. 1, pp. 86–96..
7) Haekal, M. E., Suharyono dan Yulianto E, (2016). Pengaruh Electronic Word of Mouth Terhadap Kepercayaan dan Keputusan Pembelian (Survey pada Konsumen Produk Fashion Followers Akun Instagram Erigostore). Jurnal Administrasi Bisnis (JAB), vol. 40, no. 2, pp. 162-168.
8) Ardhi, B and Wijaksana, Tri. (2020) Pengaruh kualitas website terhadap kepercayaan dan Keputusan pembelian. E-Proceeding of Management. Vol 7, No.1 (1413-1421)
9) Kasakeyan, R. F., Tawas, H. N., & Poluan, J. G. (2021). Pengaruh Electronic Word of Mouth, Kualitas Produk Dan Experiential Marketing Terhadap Keputusan Pembelian Produk Street Boba Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 9(4), 1208-1217.
10) Piarna, R. (2016). Pengaruh Kualitas Website Terhadap Kepercayaan Pelanggan dalam Menentukan Keputusan Bertransaksi Pada E-commerce. Jurnal Ekonomi dan Bisnis Indonesia, 1(2).
11) Yulianto, M. R., & Soesanto, H. (2020). Analisis Pengaruh Electronic Word Of Mouth Terhadap Kepercayaan Dan Citra Merek Serta Dampaknya Terhadap Keputusan Pembelian (Studi Pada Konsumen Lazada. co. id di Semarang). Diponegoro Journal of Management, 9(1).
12) Purnomo, N., Arief, M., & Wantara, P. (2019). Analisis Kualitas Website Dan Reputasi Vendor Terhadap Keputusan Pembelian Online Dengan Kepercayaan Konsumen Sebagai Variabel Intervening (Studi Pada Pembeli Online Tokopedia Di Kabupaten Lamongan). Jurnal Studi Manajemen dan Bisnis, 6(1), 8-14.
Volume 07 Issue 04 April 2024
There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.
Our Services and Policies
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected.
The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.
International Journal of Multidisciplinary Research and Analysis will publish 12 monthly online issues per year,IJMRA publishes articles as soon as the final copy-edited version is approved. IJMRA publishes articles and review papers of all subjects area.
Open access is a mechanism by which research outputs are distributed online, Hybrid open access journals, contain a mixture of open access articles and closed access articles.
International Journal of Multidisciplinary Research and Analysis initiate a call for research paper for Volume 07 Issue 05 (May 2024).
PUBLICATION DATES:
1) Last Date of Submission : 26 May 2024 .
2) Article published within a week.
3) Submit Article : editor@ijmra.in or Online
Why with us
1 : IJMRA only accepts original and high quality research and technical papers.
2 : Paper will publish immediately in current issue after registration.
3 : Authors can download their full papers at any time with digital certificate.
The Editors reserve the right to reject papers without sending them out for review.
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected. The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.