Le Quoc Binh
Tran Nhan Tong Institute - VNU
DOI : https://doi.org/10.47191/ijmra/v7-i11-36Google Scholar Download Pdf
ABSTRACT:
This article examines the application of ṢAṬ PĀRAMITĀ, the Six Perfections of Mahayana Buddhism, in Vietnamese business ethics. Virtues like Generosity, Ethical Conduct, Patience, Diligence, Meditation, and Wisdom provide a foundation for fostering trust, integrity, and sustainable growth. Examples from leading Vietnamese companies such as VinGroup and FPT illustrate how these teachings align with corporate social responsibility and ethical leadership, enhancing public trust and engagement. Research from the Vietnam Chamber of Commerce and Industry (VCCI) shows that companies practicing these values see higher trust and employee satisfaction. Recommendations include integrating these virtues into training and policy, with further studies suggested for measuring their impact.
KEYWORDS:ṢAṬ PĀRAMITĀ; Business Ethics; CSR; Vietnamese Enterprises; Ethical Leadership; Sustainable Growth
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Volume 07 Issue 11 November 2024
There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.
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