1Ni Wayan Puni Antari, 2Ida Ayu Nyoman Saskara, 3Ni Putu Wiwin Setyari, 4Ni Nyoman Reni Suasih
1,2,3,4Faculty of Economic and Business, Udayana University, Indonesia
DOI : https://doi.org/10.47191/ijmra/v7-i10-41Google Scholar Download Pdf
ABSTRACT:
The agricultural sector as a pillar of development together with the tourism sector and small industries. As part of the agricultural sector and the livestock subsector, the laying hen farming business is growing in line with the increase in egg production in Indonesia. However, during 2020 – 2022 egg production decreased in several districts in Bali Province and had an impact on the sustainability of the business. The leading factor that affects business sustainability is entrepreneurial orientation. The application of entrepreneurial orientation to companies is more about holding product market innovations, daring to run risky businesses and starting proactive innovations that will affect the performance and sustainability of their business. This article intends to describe the sustainability of the laying hen farming business and the things that affect it so that it can provide a direction for future strudi in maintaining the sustainability of the laying hen farming business. The agricultural sector as a pillar of development together with the tourism sector and small industries. As part of the agricultural sector and the livestock subsector, the laying hen farming business is growing in line with the increase in egg production in Indonesia. However, during 2020 – 2022 egg production decreased in several districts in Bali Province and had an impact on the sustainability of the business. The leading factor that affects business sustainability is entrepreneurial orientation. The application of entrepreneurial orientation to companies is more about holding product market innovations, daring to run risky businesses and starting proactive innovations that will affect the performance and sustainability of their business. This article intends to describe the sustainability of the laying hen farming business and the things that affect it so that it can provide a direction for future strudi in maintaining the sustainability of the laying hen farming business.
KEYWORDS:Farming, Entrepreneurship Orientation, Business Sustainability
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Volume 07 Issue 10 October 2024
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