1Enora Guignard,2Emilia Jarvinnen,3Jorge Meireles,4Brynne Detrick,5Adalmiro Pereira,
6Tânia Teixeira
1,2,3,4ISCAP – P Porto
5ISCAP-P Porto teacher; CEOS member
6ISCAP-P Porto teacher
DOI : https://doi.org/10.47191/ijmra/v6-i5-35Google Scholar Download Pdf
ABSTRACT:
We know that Lamborghini is a very expensive brand and is not accessible to everyone and this makes it interesting to investigate to whom it is accessible. In this report we will talk about the company Lamborghini, we present a Swot analysis and talk about leadership and their current strategy.
KEYWORDS:Lamborghini; SWOT; Strategy; management
REFERENCES
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https://www.lamborghini.com/en-en/models/aventador/aventador-lp-780-4-ultimae used at 15 december 2022.
2) Bekker, H. (2022, 13 janvier). 2021 (Full Year) Global : Lamborghini Worldwide Sale by Model and Country. Car Sales Statistics.
https://www.best-selling-cars.com/brands/2021-full-year-global-lamborghini-worldwide-sale-by-model-andcountry/#:~:text=Lamborghini%20Global%20Sales%20by%20Region%20and%20Top%20Countries
%20in%202021&text
=In%20terms%20of%20individual%20markets,(564%2C%20%2B9%25).
3) Company. (s. d.). Lamborghini.com. https://www.lamborghini.com/en-en/company
4) Electrification strategy, Autoweek https://www.autoweek.com/news/green-cars/a36448407/here-is-lamborghinisfuture-electrification-strategy/ Used at 20 december 2022.
5) Leadership. (n.d.). Lamborghini.com. https://www.lamborghini.com/en-en/company used at 15
december 2022.
6) New Sales Record in 2021 for Lamborghini. (2022, 23 décembre). Lamborghini.com.
https://www.lamborghini.com/enen/news/new-sales-record-in-2021-for-lamborghini
7) The Strategy, Lamborghini.com https://www.lamborghini.com/en-en/news/the-strategy-that-has-driven-lamborghinislatest-financial-successes Used at 20 december 2022.
VOLUME 06 ISSUE 05 MAY 2023
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