Dr Kiran Kumar Thoti

Senior Lecturer, Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan

The purpose of this research is to investigate what drives young people to choose entrepreneurship as a profession. Young people are increasingly drawn to entrepreneurship to more autonomy, creative expression, and financial independence. This research reviews the literature to highlight the personal traits, cultural values, education, social and economic environment, and access to resources that contribute to young people's decisions to pursue entrepreneurship. Lack of experience, insufficient financial resources, and regulatory impediments are only few of the issues that young entrepreneurs confront and are discussed in this article. The study's subjects were undergraduates at Kelantan University, and the study's questions made use of both nominal and ordinal scales. The corrective analysis is used to check for a correlation between the variables. The study recommends programmatic interventions that can help young people achieve their entrepreneurial goals and compete in today's fast-paced, highly competitive business environment. Keywords: Entrepreneurship, Business, Start up, Career

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VOLUME 06 ISSUE 04 APRIL 2023

There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.