¹Wiwik Handayani,²Roudlotul Badi’ah

^1,2Master of Management Study Program, Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia

Implementing the salt production process is often counterproductive with the reuse of "bittern" for production, which affects quality. But some throw away the "bittern", which can cause pollution of the ecosystem, thus contradicting the concept of the blue economy. This study aims to determine the implementation of the blue economy concept in the salt sector in East Java Province. The research approach uses qualitative methods. Data collection through interviews, observation, and audio and visual materials. Qualitative data analysis from Creswell includes processing and preparing data, reading data, cod ing, connecting themes/descriptions, describing themes, and interpreting data. The study results a show that implementing the blue economy concept in the salt sector in East Java Province includes zero waste, social inclusion, innovation and adaptation, an d multiplier economic effects.

Blue Economy, Sustainability, Salt Production, People's Salt, Atlas.ti

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VOLUME 06 ISSUE 04 APRIL 2023

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