¹Farhan Maulana, ²Bambang Hermanto, ³Rivani

¹Student Master of Business Administration FISIP Padjadjaran University, Indonesia

^2,3Department of Business Administration, Padjadjaran University, Indonesia

The purpose of this research is to analyze and identify research that has been conducted within green purchase intention, and to classify the characteristics of this research. The researcher conducted a structured study to search and analyze literature related to this topic. The researcher found 67 primary studies published between 2000-2020 and classified them based on the year of the study, the country of publication, the focus of the research, the locus of the research, the type of research, and the research method. This mapping study provides the first systematic review of the current state of research on green purchase intention. However, the number of high-quality studies available is still limited.

purchase intention, green purchase intention, systematic mapping study

1) Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

2) Akehurst, G., Afonso, C., and Goncalves, M., H. 2012. Re-examining green purchase behaviour and the green consumer profile: new evidences, Management Decision, 50(5):972-988.

3) Arli, D., Tan, L. P., Tjiptono, F., & Yang, L. (2018). Exploring consumers' purchase intention toward green products in an emerging market: The role of consumers' perceived readiness. International Journal of Consumer Studies, 42(4), 389–401.

4) Biswas, A., & Roy, M., (2015). Leveraging factors for sustained green consumption behavior based on consumption value perceptions: testing the structural model. Journal of Clean Production, 95, 332-340.

5) Chan, R.Y.K. (2001), “Determinants of Chinese consumers Green Purchase Behavior”, Psychology and Marketing, Vol. 18 No. 4, pp. 389-413.

6) Chan, R.Y.K. and Yam, E. (1995), “Green movement in a newly industrializing area: A survey on the attitudes and behavior of the Hong Kong citizens”, Journal of Community and Applied Social Psychology, Vol. 5 No. 4, pp. 273–284.

7) Crane, A. (2000), “Marketing and the natural environment: what role for morality?”, Journal of Macromarketing, Vol. 20 No. 2, pp. 144-54.

8) Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69.

9) Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(1), 128-143.

10) Kanchanapibul, M., Lacka, E., Wang, X., & Kai, H. (2014). An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66, 528–536.

11) Kitchenham, B. (2011). Guidelines for Performing Systematic Literature Reviews in Software Engineering. EBSE Technical Report, School of Computer Science and Mathematics. Keele University. UK, 1-57.

12) Kumar, A., Luthra, S., Khandelwal, D.K., Mehta, R., Chaudhary, N., Bhatia, S., 2017a. Measuring and improving customer retention at authorised automobile work- shops after free services. J. Retail. Consum. Serv. 39, 93e102.

13) Lai, C.K., Cheng, E.W., 2016. Green purchase behavior of undergraduate students in Hong Kong. Soc. Sci. J. 53 (1), 67–76.

14) Mas'od, A., & Chin, T. A. (2014). Determining socio‐demographic, psycho- graphic and religiosity of green hotel consumer in Malaysia. Procedia‐ Social and Behavioral Sciences, 130, 479–489.

15) Nik Ramli Nik Abdul Rashid. 2009. Awareness of eco-label in Malaysia green marketing initiative. International Journal of Business and Management. 4, 132-141.

16) Peattie, K. (1992), Green Marketing, Pitman Publishing, London.

17) Wieringa, R., Maiden, N., Mead, N., & Rolland, C. (2006). Requirements Engineering Paper Classification and Evaluation Criteria: A Proposal and A Discussion. Requirements Engineering, 11(1), 102–107. doi: https://doi.org/10.1007/s00766- 005-0021-6

18) Wong, V., Turner, V. and Stoneman, P. (1996), “Marketing strategies and market prospects for environmentally friendly consumer products”, British Journal of Management, Vol. 7 No. 3, pp. 263-81.

19) Wu, S.-I. (2015). Effect of green consumption perception degree on relationship model of green consumption behavior. Journal of Management and Strategy, 6 (2), p109. doi:10.5430/jms.v6n2p109

20) Yadav, R., Pathak, G.S., 2016a. Young consumers' intention towards buying green prod- ucts in a developing nation: extending the theory of planned behavior. J. Clean. Prod. 135, 732–739.

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