¹I Putu Arya Dharmayasa,²Made Suyana Utama,³A.A. Istri Ngurah Marhaeni,⁴Made Heny Urmila Dewi

^1,2,3,4Faculty of Economic and Business, Udayana University, Indonesia

A region's culture will change as a result of the introduction of a foreign culture. In order to preserve the culture, which is currently being used as a marketing tool to draw tourists to Bali, the community is essential. This study intends to depict community involvement during the construction of a traditional village in the Bali province amid the influx of foreign culture. This study's methodology draws on literary analyses from a variety of sources, including books and the findings of other investigations. The study's findings indicate that the community is development's primary concern and ultimate goal, making community participation a logical outgrowth of this claim. Community participation also fosters a sense of self-worth and the personal capacity to take part in strategic decisions affecting the community's interests. Because development is carried out based on the outcomes of agreements and cooperative performance between customary village officials and indigenous village communities in the region, it will produce a favourable atmosphere for community growth in the area itself.

participation; community; traditional village development

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VOLUME 06 ISSUE 02 FEBRUARY 2023

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