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  • ISSN[Online] : 2643-9875  ||  ISSN[Print] : 2643-9840

Volume 05 Issue 02 February 2022

ABM Method: The Application of Traditional Festival Elements in Interactive Packaging Design
1Qinmi Yu, 2Jirawat Vongphantuset
1College of arts and design, Guilin University of Technology, Guilin, China
2Decorative Arts Faculty, Silpakorn University, Bangkok, Thailand
DOI : https://doi.org/10.47191/ijmra/v5-i2-43

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ABSTRACT:

This article mainly focuses on the application of Yao Panwang Festival elements on interactive packaging design for local products, discusses the interactive packaging as a carrier to convey the festival cultural spirit. The methods ABM: Analysis(festival contents)-Build relationship (traditional vs modern)-Media(interactive package,toy,emoji,etc.). This article builds the "Interactive Packaging Design Analysis Table" to explore and evaluate. The interactive packaging features are expressed through three parts: packaging structure, Packaging visual information and function extension. This research helps to improve the cultural and tourism experience, promote economic development and reduce environmental pressure.

KEYWORDS:

ABM method, festival, interactive packaging design

REFERENCES

1) Liu, B. (2017). Folk festivals and local identity: a comparative study of multiple cases from Guangzhou. Beijing: The Commercial Press. Page 013.

2) Lu, W. X. (1987). History of Yao Ethnic Story. Nanning: guangxi people publishing company.

3) He, J. (2019). Modern Packaging Design. Beijing: Tsinghua University Press.

4) Take Me Away: Funny Packaging Design. (2019). Designer Books.

Volume 05 Issue 02 February 2022

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