• editor@ijmra.in
  • ISSN[Online] : 2643-9875  ||  ISSN[Print] : 2643-9840

Volume 05 Issue 02 February 2022

Customer Satisfaction among Nursing Officers:
Experience of Service Recipients at a District Health Office in Sri Lanka
1Rajakaruna, I.M.S.M, 2Bandara T.W.M.A.J, 3Ponweera, P.A.D.D.S, 4Dharmagunawardane, D, 5Arnold, S.M
1,2,3,4,5Ministry of Health, Sri Lanka
DOI : https://doi.org/10.47191/ijmra/v5-i2-20

Google Scholar Download Pdf
ABSTRACT:


Introduction:
Customer satisfaction, efficiency and effectiveness are key essential characteristics of good service delivery. Unacceptable delays in providing services and subsequent re-visits had created customer dissatisfaction with services provided by the Regional Director of Health Services’ Office, Kurunegala. A descriptive cross-sectional study was conducted to assess the current levels of customer satisfaction, efficiency and effectiveness of service provision to nursing officers at the Regional Director of Health Services’ Office, Kurunegala.
Methods:
Ten services offered to nursing officers from Establishment Branch were prioritized for the assessment. The research adopted mixed methods and involved a customer survey, a desk review, key informant interviews and focus group discussions.

Proportions, percentages and means were calculated for quantitative data and z test for percentages was applied as appropriate. The p-value <0.05 was considered significant. Narrative analysis was done for qualitative data.
Results:
Major deficiencies identified were non-availability of service standards, ineffective two-way communication and submitting incomplete documents by applicants. Compliance of nursing officers’ files with service standards was 40%. It was revealed that 56.6% of nursing officers had to revisit on average 2.4 times to receive the requested service. Only 11.5% of nursing officers were satisfied with the service provision. Suggested solutions include complying with developed service standards, establishing an effective feedback response system, developing document submission checklists, format compilations and a booklet on work steps.
Conclusions:
The customer satisfaction, efficiency and effectiveness of services to nursing officers at RDHSK was unsatisfactory. It is recommended to implement interventions to improve service delivery by the Establishment Branch of RDHSK for healthcare staff category-wise.

KEYWORDS:

Efficiency, Effectiveness, Services, Nursing officers, Establishment Branch, Regional Director of Health Services’ Office.

REFERENCES

1) Ministry of Health, Sri Lanka. Annual Health Statistics 2019, Sri Lanka [Internet]. 2021. Available from: http://www.health.gov.lk/moh_final/english/public/elfinder/files/publications/AHB/AHS%202019.pdf

2) What is Customer Satisfaction? | ASQ [Internet]. Learn about quality. 2022 [cited 2022 Feb 8]. Available from: https://asq.org/quality-resources/customer-satisfaction

3) Harvey L. Analytic quality glossary, Quality Research International [Internet]. 2021 [cited 2021 Oct 30]. Available from: http://www.qualityresearchinternational.com/glossary/

4) Goldstein D. Peter Drucker: Is it better to be effective or efficient? [Internet]. Rich As A King. 2016 [cited 2021 Oct 30]. Available from: https://www.richasaking.com/peter-drucker-is-it-better-to-be-effective-or-efficient/

5) Cambridge University Press. external customer [Internet]. 2021 [cited 2021 Oct 30]. Available from: https://dictionary.cambridge.org/dictionary/english/external-customer

6) Ambrož M, Martina P. Organisational effectiveness and customer satisfaction. Organizacija [Internet]. 2008 Dec 1;41:161– 73. Available from: https://www.researchgate.net/publication/227640576_Organisational_Effectiveness_and_Customer_Satisfaction

7) Bartuševičienė I, Šakalytė E. Organizational assessment: Effectiveness Vs. Efficiency. 2013;9. Available from: http://stics.mruni.eu/wp-content/uploads/2013/06/45-53.pdf

8) Nigussa F. Cross country experience of Citizens’ Charter implementation [Internet]. Devex. 2013 [cited 2022 Jan 30]. Available from: https://www.devex.com/news/sponsored/cross-country-experience-of-citizens-charter-implementation-81539

9) US Department of Housing and Urban Development. Improving performance with process mapping [Internet]. 2021 [cited 2021 Oct 30]. Available from: https://www.hudexchange.info/resource/4535/improving-performance-with-process-mapping

10) Europian Union. Service standards [Internet]. Internal market, industry, entrepreneurship and SMEs. 2022 [cited 2022 Jan Available from: https://ec.europa.eu/growth/single-market/single-market-services/service-standards_en

11) Solutions & Co. Services Standards - Levers of customer service quality [Internet]. Solutions & Co. - Formations en entreprise. 2022 [cited 2022 Jan 29]. Available from: https://solutionsandco.com/blogue/newsletters-services-standardslevers-of-customer-service-quality

12) Kotler P, Keller KL. Marketing management [Internet]. 14th [ed.]. Upper Saddle River, N.J: Prentice Hall; 2012. 657 p. Available from: http://eprints.stiperdharmawacana.ac.id/24/1/%5BPhillip_Kotler%5D_Marketing_Management_14th_Edition%28BookFi%2 9.pdf

Volume 05 Issue 02 February 2022

Our Services and Policies

Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected.

The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.

International Journal of Multidisciplinary Research and Analysis will publish 12 monthly online issues per year,IJMRA publishes articles as soon as the final copy-edited version is approved. IJMRA publishes articles and review papers of all subjects area.

Open access is a mechanism by which research outputs are distributed online, Hybrid open access journals, contain a mixture of open access articles and closed access articles.

International Journal of Multidisciplinary Research and Analysis initiate a call for research paper for Volume 07 Issue 12 (December 2024).

PUBLICATION DATES:
1) Last Date of Submission : 26 December 2024 .
2) Article published within a week.
3) Submit Article : editor@ijmra.in or Online

Why with us

International Journal of Multidisciplinary Research and Analysis is better then other journals because:-
1 : IJMRA only accepts original and high quality research and technical papers.
2 : Paper will publish immediately in current issue after registration.
3 : Authors can download their full papers at any time with digital certificate.

The Editors reserve the right to reject papers without sending them out for review.

Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected. The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.

Indexed In
Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar