1Karabi Kabir,2Uchinlayen,3Senkhing Nu
1,2Assistant Professor, Department of Tourism and Hospitality Management, University of Dhaka, Bangladesh
3Masters of Business Administration, Comilla University, Bangladesh
DOI : https://doi.org/10.47191/ijmra/v5-i10-31Google Scholar Download Pdf
ABSTRACT:
Purpose: This paper aims to investigate the perception of rural tourists regarding the present service attributes of Bangladeshi villages.
Design/Methodology/Approach: This research involved a preliminary data collection of 532 respondents who visited different touristic spots of Bangladesh situated in the rural areas. The collected data further processed through factor analysis and five factors have been identified. Findings: The analysis reveals that the respondents are mostly neutral about the Cleanliness and Hygiene; Quality of Service and support from the local community. On the other hand they positively reacted about the calm and pleasant environmental condition but mostly dissatisfied about the recreational activities arranged for tourists. Practical Implications: This research will guide the managerial areas of the rural tourism development in the perspective of Bangladesh.Originality/Value: this is the first ever article focusing the overall development of service quality of rural tourism in the context of a developing county
KEYWORDS:Bangladesh, rural area, rural tourism, and service quality
REFERENCES
1) Ahmed,I.& Jahan, N. (2013). “Rural Tourism-Prospects in Rustic Bengal”, European Journal of Business and Management, 5 (16), pp. 163-171.
2) Babakus, E., & Boller, G. W. (1992). An empirical assessment of the SERVQUAL scale. Journal of Business research, 24(3), 253-268.Bangladesh Census 1991.
3) Byrd, E. T., Bosley, H. E., & Dronberger, M. G. (2009). Comparisons of stakeholder perceptions of tourism impacts in rural eastern North Carolina. Tourism Management, 30, 693–703.
4) Choi, H., Ann, S., Lee, K. W., & Park, D. B. (2018). Measuring service quality of rural
Accommodations. Sustainability, 10(2), 443.
5) Chin, C. H., & Lo, M. C. (2017). Rural tourism quality of services: Fundamental contributive factors from tourists’ perceptions. Asia Pacific Journal of Tourism Research, 22(4), 465-479.
6) Creswell, J. W. (1998), Qualitative Inquiry and Research Design: choosing among Five Traditions. Thousand Oaks: SAGE Publications.
7) Dwyer, L., & Kim, C. (2003). Destination competitiveness: Determinants and indicators. Current Issues in Tourism, 6(5), 369–414.
8) Dann, G., Nash, D., Pearce, P. (1988), Methodologies in tourism research. Annals of Tourism Research, 15, 1-28.
9) Dorcheh, S. A., & Mohamed, B. (2013). Local perception of tourism development: A conceptual framework for the sustainable cultural tourism. Journal of Management and Sustainability, 3 (2), 31–39
10) Escofi er, B. & Pages, J. (1988). Analyses factorielles simples et multiples. Paris: Dunod.
11) Frochot, I.; Hughes, H. (2000) HISTOQUAL: The development of a historic houses assessment scale. Tourism Management. 21, 157–167.
12) Freeman, R. (1984). Strategic management: A stakeholder approach. New York: Cambridge University.
13) Fleischer, A., Rotem, A., & Banin, T. (1993). New directions in recreation and tourism activities in the rural sector in Israel. Development study center of Rehovot, Israel.
14) Gebhard, K., Meyer, M., & Roth, S. (2007). Criteria for sustainable tourism for the three Biosphere Reserves. Aggtelek, Babia Góra and Šumava. Ecological Tourism in Europe and UNESCO MaB.
15) Go, F. M., & Govers, R. (2000). Integrated quality management for tourist destinations: A European perspective on achieving competitiveness. Tourism Management, 21, 79–88.
16) Grönroos, C. (1984). A service quality model and its marketing implications. European Journal of marketing.
17) Hamele, H. (1988). A major impact. Naturopa, 59, 5–7.
18) Health, E. (2003). Towards a model to enhance destination competitiveness: A Southern African perspective. Journal of Hospitality and Tourism Management, 10(2), 124–141.
19) Howlader, M. Z. H (2020, November 19). Rural development through tourism. The Financial Express.
20) Jurowski, C. (1994). The interplay of elements Affecting Host community resident attitudes toward tourism: A path analytic approach (PhD dissertation). Virginia Polytechnic Institute and State University.
21) Islam, F. & Carlsen, J. (2012). “Tourism in Rural Bangladesh: Unlocking Opportunities for Poverty Alleviation?”, Tourism Recreation Research, Vol.37, No.1.
22) Khan, M. (2003) ECOSERV: Ecotourists’ quality expectations. Annals of Tourism Research, 30, 109–124.
23) Loureiro, S. M. C., & Miranda González, F. J. (2009). Perceived quality in rural lodgings in Spain and Portugal: the ruralqual scale. Portuguese Journal of Management Studies, 14(1), 33-52.
24) LeBlanc, G. (1992). Factors affecting customer evaluation of service quality in travel agencies: An investigation of customer perceptions. Journal of Travel Research, 30(4), 10-16.
25) Long, P., Lane, B., (2000), Rural tourism development. In: Gartner, W.C., Lime, B.W., editors. Trends in Outdoor Recreation, Leisure and Tourism. Wallingford: CAB International. P299-308.
26) Mihalic, T. (2000). Environmental management of a tourist destination: A factor of tourism competitiveness. Tourism Management, 21, 65–78.
27) Malhotra, N. K., & Dash, S. (2011). Marketing research: An applied orientation (6th Ed.). New Delhi: Pearson Education India
28) Marshall, M.N. (1996), Sampling in qualitative research. Family Practice an International Journal, 13(6), 522-525.
29) Merriam, S.B., (2009), Qualitative Research: a Guide to Design and Implementation. San Francisco: Jossey-Bass.
30) Murphy, M. A., Evans, J. S., & Storfer, A. (2010). Quantifying Bufo boreas connectivity in Yellowstone National Park with landscape genetics. Ecology, 91, 252–261.
31) Negrusa, A. L., Cosma, S. A., & Bota, M. (2007). Romanian rural tourism development a case study: rural tourism in Maramures. .International Journal of Business Research, July.
32) Park, D. B., & Yoon, Y. S. (2009). Segmentation by motivation in rural tourism: A Korean case study. Tourism Management, 30, 99–108.
33) Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implication. Journal of Marketing, 49, 41–50.
34) Reichel, A.; Lowengart, O.; Milman (2000). Rural tourism in Israel: Service quality and orientation. Tourism Management 21, 451–459.
35) Rahman, M. (2017). Role of agriculture in Bangladesh economy: uncovering the problems and challenges. International Journal of Business and Management Invention, 6(7).
36) Stevens, P., Knutson, B., & Patton, M. (1995). DINESERV: A tool for measuring service quality in restaurants. The Cornell Hotel and Restaurant Administration Quarterly, 36(2), 5-60.
37) Tozser, A. (2010). Competitive tourism destination: Developing a new model of tourism competitiveness (Unpublished PhD thesis). University of Miskolc, Faculty of Economic
38) The Financial Express (2022, July 8) Eid trip: Thousands leave Dhaka.
39) The Financial Express (2022, September 18) 87,230 villages to get modern civic amenities
40) Yin, R.K. (2009), Case Study Research: Design and Methods. 4th ed. USA: Lexington Books.
41) Williams, R. H., & Zigli, R. M. (1987, July). Ambiguity impedes quality in the service industries, Quality Progress, p. 14.
42) Yoon, Y., Gursoy, D., & Chen, J. (2000). Validating a tourism development theory with structural equation modelling. Tourism Management, 22(4), 363–372.
Volume 05 Issue 10 October 2022
There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.
Our Services and Policies
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected.
The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.
International Journal of Multidisciplinary Research and Analysis will publish 12 monthly online issues per year,IJMRA publishes articles as soon as the final copy-edited version is approved. IJMRA publishes articles and review papers of all subjects area.
Open access is a mechanism by which research outputs are distributed online, Hybrid open access journals, contain a mixture of open access articles and closed access articles.
International Journal of Multidisciplinary Research and Analysis initiate a call for research paper for Volume 07 Issue 12 (December 2024).
PUBLICATION DATES:
1) Last Date of Submission : 26 December 2024 .
2) Article published within a week.
3) Submit Article : editor@ijmra.in or Online
Why with us
1 : IJMRA only accepts original and high quality research and technical papers.
2 : Paper will publish immediately in current issue after registration.
3 : Authors can download their full papers at any time with digital certificate.
The Editors reserve the right to reject papers without sending them out for review.
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected. The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.