1I Wayan Sugiartana,2I G. W. Murjana Yasa
1,2Faculty of Economics and Business, Udayana University, Indonesia
DOI : https://doi.org/10.47191/ijmra/v4-i7-09Google Scholar Download Pdf
ABSTRACT:
Creativity in all fields, including in the forms of the creative economy, which always comes up with unique added value, creates extraordinary new “markets”, and succeeds in absorbing labor and promising economic income. Creativity can be encouraged to grow and develop by utilizing local wisdom owned by the village, so that it will be an effective instrument in encouraging the development of the socio-cultural and economic fields of rural communities. Support the development of tourist villages. The research method used in this study is a literature review. The results in this study the development of tourism villages based on community creativity and local wisdom is an approach that offers more roles to the community through this potential, it is hoped that the community can develop, the economy increases, the community is prosperous and the poverty in the community can be reduced in number.
KEY WORDS:creativity, tourist village, local wisdom
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