• editor@ijmra.in
  • ISSN[Online] : 2643-9875  ||  ISSN[Print] : 2643-9840

VOLUME 04 ISSUE 06 JUNE 2021

The Effect of Price Perception and Game Features in Online Virtual Game Item Purchase Decisions
Eka Mayastika Sinaga
Sekolah Tinggi Ilmu Ekonomi Bina Karya
DOI : https://doi.org/10.47191/ijmra/v4-i6-24

Google Scholar Download Pdf
Abstract:

This study tries to answer the research objectives, namely to find out how the influence of Price Perception and Game Features on Online Game Virtual Item Purchase Decisions. The results of hypothesis testing using multiple regression analysis with two independent variables and one dependent variable indicate that: The proposed H1 states that Price Perception has no effect on Online Game Virtual Item Purchase Decisions, it can be seen if the tcount value is 0.896 or less than ttable (α : 5%, df : 37 = 2.026192), in addition, the significance value is 0.376 or greater than the model significance value of 0.05. Then H1 is rejected, meaning that this cannot affect the Online Game Item Virtual Purchase Decision. The proposed H2 states that Game Features have an effect on Online Game Virtual Item Purchase Decisions, it can be seen if the tcount value of 1.908 is smaller than ttable (5%, df : 37 = 2.026192), but the significance value is 0.064 or greater than the value the significance of the model is 0.05. Then H2 is rejected, meaning that this cannot affect the Online Game Item Virtual Purchase Decision. The proposed H3 states that Price Perception and Game Features simultaneously affect the Decision to Purchase Virtual Items Online Game, from table 4.12 the Fcount value is 4.751 or greater than the Ftable value (α : 5%, dk numerator : 2, dk denominator : 39 -2-1, Ftable: 3.26), besides the significance value is 0.015 or less than the model significance (0.05), it can be concluded if H3 is accepted, meaning that Price Perception and Game Features simultaneously affect Virtual Purchase Decisions Online Game Items.

KEYWORDS:

Price Perception, Game Features and Purchase Decision

REFERENCES

1) Etta Mamang Sangadji, and Dr. Sopiah, 2013 "Consumer Behavior Practical Approach Accompanied by Association of Research Journals" Yogyakarta: CV. Andi Offset.

2) Ghozali. 2016. Application of Multivariete Analysis With IBM SPSS Program. Semarang: Diponegoro University Publishing Agency.

3) Kotler, Phillip. & Kevin Lane Keller. 2010. "Marketing Management" Jakarta: Erlangga.

4) Kotler, Philip and Kevin Lane Keller, 2011. “Marketing Management”, Edition 13. Volumes 1 and 2, Translated by Bob Sabran, Erlangga, Jakarta.

5) Prof.Dr. Sugiyono. 2017. “Business Research Methods (Quantitative, Qualitative, and R&D Approaches)” Jakarta: CV. Alphabet.

6) Tjiptono, Fandy. 2019. “Marketing Strategy 4th Edition”. Yogyakarta: ANDI.

7) Bastian, 2015. The Effect of Character Competence, Virtual Item Value and Game Satisfaction on Intention to Purchase Virtual Items in the "Dota II" Online Game. Indonesian Journal of Management and Business 2015.

8) Febrianto, W. K., and Yessy Artanti 2019. The Effect of Consumption Value on Purchase Intention of Virtual Hero Costume Items. Journal of Management Science Volume 7 Number 2 (2019). Surabaya State University, Surabaya.

9) Guo, Y., and Barnes, S.J. 2012. “Explaining purchasing behavior within world of warcraft.” Journal of Computer Information Systems. Vol. 52(3), pp. 18-30.

10) Hamari, J. and Lehdonvirta, V. 2010. “Game design as marketing: how game mechanics create demand for virtual goods.” Journal of Business Science and Applied Management. Vol. 5, pp. 14-29.

11) Permitasari, Hutami. 2016. The Effect of Brand Image, Features, and Price Perception on Purchase Decisions (Study on Xiaomi Smartphone Consumers in DIY). Yogyakarta University, Yogyakarta

12) Pratama, Alvin Wahyu Shidiq., Achmad Fauzi DH., and Inggang Parwangsa Nuralam. 2018. The Influence of Consumption Value on Purchase Decisions. Journal of Business Administration (JAB) Vol.61 No. August 2, 2018.

13) Prasetya, Dimas. 2016. The Influence of Price Perception, Product Features and Word of Mouth on Android Smartphone Purchase Decisions. Yogyakarta State University, Yogyakarta

14) Wahyu, A S P, Achmad Fauzi Dh, Inggang Perwangsa Nuralam (2018). "The Influence of Consumption Value on Purchase Decisions (Survey of Active Undergraduate Students 2014/2015, 2015/2016, 2016/2017, and 2017/2018 Business Administration Study Program, Department of Business Administration, Faculty of Administrative Sciences, Universitas Brawijaya)". Brawijaya University, Palembang.

15) https://davidmullich.com/2018/08/06/game-mechanics-vs-game-features/ . Retrieved 11 November 2019.

16) https://chikhungunya.wordpress.com/2011/05/26/definisi-game-dan-type-types/ . Retrieved January 15, 2020.

17) https://ejournal3.undip.ac.id/index.php/jiab/article/view/2193 . Retrieved On February 22, 2020.

18) http://eprints.undip.ac.id/23755/1/M_Rhendria_Dinawan.pdf . Retrieved On February 21, 2020.

19) https://newzoo.com/wp-content/uploads/2019/12/Indonesia_infographic.png. Accessed May 31, 2020.

20) https://repository.widyatama.ac.id/xmlui/bitstream/handle/123456789/7708/Bab%202.pdf?sequence=10 . Retrieved 27 February 2020.

21) https://www.hestanto.web.id/decision-belian/ . Retrieved January 30, 2020.

22) http://www.martinrecords.com/game/penting-untuk-known-history-perkembangan-game-dan-type/, Accessed December 23, 2019.

23) https://www.viva.co.id/indepth/sorot/1024018-facts-dan-data-game-online . Retrieved December 11, 2019.

24) http://webcache.googleusercontent.com/search?q=cache:xLbIY97MIT8J:eprints.undip.ac.id/45177/1/03_IDRIS.pdf+&c d=3&hl=id&ct=clnk&gl=id&client=firefox-b-d . Retrieved December 11, 2019.

25) http://webcache.googleusercontent.com/search?q=cache:hMCjUQH2HOsJ:repository.upi.edu/29575/6/S_PEM_13061 02_Chapter3.pdf+&cd=5&hl=en&ct=clnk&gl=id&client=firefox-b-d . Retrieved 11 December 2019.

26) http://webcache.googleusercontent.com/search?q=cache:EvHuxtAzhqgJ:repository.unpas.ac.id/30399/7/BAB%2520III. pdf+&cd=1&hl=en&ct=clnk&gl=id&client=firefox-b-d . Retrieved December 11, 2019.

27) http://webcache.googleusercontent.com/search?q=cache:dFT1NVGgzeMJ:repository.upi.edu/13280/6/S_PEK_100577 6_Chapter3.pdf+&cd=5&hl=en&ct=clnk&gl=id&client=firefox-b-d . Retrieved December 11, 2019.

28) https://www.academia.edu/43004122/BAB_I_Tanpa_Pembahan. Accessed March 23, 2020.

29) https://www.zonareference.com/pengertian-value/ . Retrieved On February 15, 2020.

VOLUME 04 ISSUE 06 JUNE 2021

Our Services and Policies

Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected.

The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.

International Journal of Multidisciplinary Research and Analysis will publish 12 monthly online issues per year,IJMRA publishes articles as soon as the final copy-edited version is approved. IJMRA publishes articles and review papers of all subjects area.

Open access is a mechanism by which research outputs are distributed online, Hybrid open access journals, contain a mixture of open access articles and closed access articles.

International Journal of Multidisciplinary Research and Analysis initiate a call for research paper for Volume 04 Issue 08(August 2021).

PUBLICATION DATES:
1) Last Date of Submission : 26 August 2021.
2) Article published within a week.
3) Submit Article : editor@ijmra.in or Online

Why with us

International Journal of Multidisciplinary Research and Analysis is better then other journals because:-
1 : IJMRA only accepts original and high quality research and technical papers.
2 : Paper will publish immediately in current issue after registration.
3 : Authors can download their full papers at any time with digital certificate.

The Editors reserve the right to reject papers without sending them out for review.

Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected. The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.

Indexed In
Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar Avatar