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  • ISSN[Online] : 2643-9875  ||  ISSN[Print] : 2643-9840

VOLUME 04 ISSUE 03 MARCH 2021

Online Food Delivery: Study with Special Reference to Food Aggregators
1Dr. Manish Kumar Srivastava,2 Mr. Atul Kumar Srivastava
1Associate Professor, Department of Commerce, Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur.
2Research Scholar, Department of Business Administration, Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur.
DOI : https://doi.org/10.47191/ijmra/v4-i3-15

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ABSTRACT:

Technology has emerged as one of the factors which are affecting every business throughout the world. It has changed business practices throughout the world. The service industry is hugely affected by the use of technology. The Food and Restaurant Industry is also started making efficient use of technology. In recent times, consumers have shown an inclination towards ordering foods from hotels and restaurants and having them at the convenience of their homes. Due to this online food delivery has emerged as a fast-growing services sector. In this paper, an attempt has been made by the authors to identify the preferred food aggregators operating in the Indian online food delivery market and to find the major reasons behind ordering food through these food aggregators

KEYWORDS

online food delivery, food aggregators, online marketing

REFERENCES

1) Rathore S. Suryadev, Chaudhary Mahik (2018). “Consumer's Perception on Online Food Ordering”. International journal of Management and Business Studies, Volume 8, Issue 4, Oct-Dec 2018, ISSN 2230-9519 (Online) and ISSN: 2231-2463 (Print)

2) Panse Chetan, Rastogi Shailesh (2019), “Understanding Consumer Behaviour Towards Utilization of Online Food Delivery Platforms”Journal of theoretical and applied information technology., Volume 97, No.16, ISSN: 1992-8645, E-ISSN: 1817- 3195

3) Sethu H.S., Saini Bhavya (2016). “Customer Perception and Satisfaction on Ordering Food via Internet”.Proceedings of the Seventh Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences (AP16Malaysia Conference) ISBN: 978-1-943579-81-5 Kuala Lumpur, Malaysia. 15-17, July 2016. Paper ID: KL631

4) Das Jyotishman (2018). “Consumer Perception Towards ‘Online Food Ordering and Delivery Services’: An Empirical Study”. Journal of Management (JOM), Volume 5, Issue 5, September-October 2018, ISSN Print: 2347-3940 and ISSN Online: 2347-3959, pp. 155–163

5) Hong, L., Li, Y. N., & Wang, S. H. (2016). Improvement of Online Food Delivery Service Based on Consumers’ Negative Comments. Canadian Social Science, 12 (5), 84-88. Available from: http://www.cscanada.net/index.php/css/article/view/8464 DOI: http://dx.doi.org/10.3968/8464

VOLUME 04 ISSUE 03 MARCH 2021

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