1Dr. Manish Kumar Srivastava,2 Mr. Atul Kumar Srivastava
1Associate Professor, Department of Commerce, Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur.
2Research Scholar, Department of Business Administration, Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur.
DOI : https://doi.org/10.47191/ijmra/v4-i3-15Google Scholar Download Pdf
ABSTRACT:
Technology has emerged as one of the factors which are affecting every business throughout the world. It has changed business practices throughout the world. The service industry is hugely affected by the use of technology. The Food and Restaurant Industry is also started making efficient use of technology. In recent times, consumers have shown an inclination towards ordering foods from hotels and restaurants and having them at the convenience of their homes. Due to this online food delivery has emerged as a fast-growing services sector. In this paper, an attempt has been made by the authors to identify the preferred food aggregators operating in the Indian online food delivery market and to find the major reasons behind ordering food through these food aggregators
KEYWORDSonline food delivery, food aggregators, online marketing
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http://www.cscanada.net/index.php/css/article/view/8464 DOI: http://dx.doi.org/10.3968/8464
VOLUME 04 ISSUE 03 MARCH 2021
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