1Zuoming Wang,2Camille A. Hall,3Keturi D. Beatty,4Bethany Petty
1,2,3,4University of North Texas, 1155 Union Circle #305268, Denton, TX, USA 76203
ABSTRACT
This study applied Communication Privacy Management theory (CPM, Petronio, 2002) to the context of Facebook. It explored how gender and potential profile viewers influence the privacy management tendencies of Facebook profile owners. Results showed that women were more stringent in the information they shared with profile viewers than men in general. Participants indicated different level of self-disclosure and privacy concern, and reported to reveal different amount of information based on the potential viewer. Participants revealed the least amount of information when they think a stranger is viewing their profile. They disclosed the most amount of information when the classmate is the viewer. These findings support two of Petronio’s (2002) criteria for boundary rules: gender and motivation, and provide practical implications for Facebook. By using CPM as a lens for interpreting the results, the present study broadens the field of utilizing CPM as an evaluative tool for social networking sites.
KEY-WORDSprivacy management, online disclosure, social networking sites, communication privacy management theory
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VOlUME 01 ISSUE 02 DECEMBER 2018
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